Website redesign for Addicted to Patterns studio
Addicted to Patterns is a studio specialized in hand screen printed wallpapers and textiles designed and printed to order. This is an ongoing project, because as studio manager (I am also the co-founder) I am able to adapt the website to ongoing needs and do any changes I find useful for the brand and it’s clients. As the brand is new to British market we are looking for the best ways to promote it and introduce to new audience.
It’s vivid collection of patterns prompted me to change the colour palette (previously it was colorful, what was too much comparing with bold patterns and colours) so we decided to focus on shades of gray complemented with more subtle colour palette.
Main colour of the brand is black, as it helps patterns to pop out and is elegant and suitable for high fashion interior brands, we are aspiring to. Black is the base for the whole branding.
Recently Addicted to Patterns showed newest wallpaper collection at 100% Design London. Because of this fact we had to change the way we presented our portfolio to focus on current collections. Moreover to give more elegant overview of our project we decided to present them in an editorial way to give viewer the catalogue-like feeling.
As Addicted to Patterns is a developing brand the website is evolving to become an online sell platform soon.